Generative Engine Optimization for AI-First Visibility

Optimize your digital presence for AI-generated search results — ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

Getting started

We start with an AI visibility audit — testing how your brand currently appears (or doesn't) in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. From there we identify gaps in structured data, E-E-A-T signals, and content format, then build a GEO strategy tailored to your industry.

What's included

AI visibility audit across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot

Schema markup and structured data optimization for AI crawlers

E-E-A-T signal strengthening (Experience, Expertise, Authoritativeness, Trustworthiness)

FAQ and Q&A content formatting for direct AI citation

Citation-worthy content creation with authoritative sourcing

Brand mention monitoring and AI search performance tracking

How we deliver

A structured, phase-gated process. Every phase includes formal sign-off before proceeding to the next.

01

Audit & Baseline

1–2 weeks

We test your brand's visibility across all major AI search engines, document how and where you appear, identify gaps, and establish baseline metrics.

What we do

  • AI search visibility testing across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot
  • Brand mention and citation analysis in AI-generated responses
  • Competitor AI visibility benchmarking
  • Structured data and schema markup audit
  • Content format assessment for AI consumption readiness

What you get

  • AI visibility baseline report with screenshots and scores
  • Competitor AI visibility comparison matrix
  • Schema and structured data audit with gap analysis
  • Content readiness assessment
02

Strategy & Architecture

1–2 weeks

We design your GEO strategy — targeting the right AI engines, defining content priorities, planning schema enhancements, and building an implementation roadmap.

What we do

  • GEO strategy development targeting priority AI engines
  • Content gap analysis with topic and format recommendations
  • Schema markup strategy and implementation plan
  • E-E-A-T signal strengthening plan
  • Implementation roadmap with prioritized actions

What you get

  • GEO strategy document with engine-specific tactics
  • Content plan with topic clusters and format specs
  • Schema implementation blueprint
  • E-E-A-T improvement plan
  • Prioritized implementation roadmap
03

Technical Optimization & Content

2–4 weeks

We implement schema markup, restructure content for AI consumption, create citation-worthy assets, and optimize E-E-A-T signals across your site.

What we do

  • Schema markup implementation (FAQ, HowTo, Organization, Article)
  • Content restructuring for AI-friendly formats (Q&A, lists, definitions)
  • Citation-worthy content creation with authoritative sourcing
  • E-E-A-T signal optimization (author bios, credentials, references)
  • Technical SEO alignment for AI crawlability

What you get

  • Implemented schema markup across key pages
  • Restructured and new content assets
  • E-E-A-T enhancements applied site-wide
  • Technical implementation report
04

Monitoring & Launch

1–2 weeks

We activate monitoring, verify AI engines are picking up changes, run post-implementation visibility tests, and train your team on GEO best practices.

What we do

  • AI search monitoring setup across all target engines
  • Post-implementation visibility testing and comparison to baseline
  • Brand mention tracking activation
  • Team training on GEO content creation best practices
  • Go-live confirmation with monitoring dashboards

What you get

  • Live monitoring dashboards for AI visibility
  • Post-implementation visibility comparison report
  • Training materials and GEO content guidelines
  • Go-live checklist and confirmation
05

Ongoing Optimization

Ongoing monthly

Monthly visibility tracking, content refresh cycles, schema updates as AI engines evolve, and strategic recommendations based on performance data.

What we do

  • Monthly AI visibility tracking and reporting
  • Content refresh and new citation-worthy asset creation
  • Schema and structured data updates as AI engine requirements evolve
  • Competitive monitoring and strategy adjustments
  • Quarterly strategic review with recommendations

What you get

  • Monthly AI visibility performance report
  • Content refresh schedule and new assets
  • Updated schema and structured data
  • Quarterly strategic review presentation

Frequently Asked Questions

GEO is the practice of optimizing your digital presence so AI-powered search engines — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot — cite, reference, or recommend your brand in their generated responses. It builds on traditional SEO but focuses on structured data, authoritative content, and E-E-A-T signals that AI models prioritize.

We optimize for all major AI search engines: ChatGPT (with browsing and search), Perplexity AI, Google AI Overviews (formerly SGE), and Bing Copilot. As new AI search products emerge, we adapt our strategies to cover them.

Initial improvements in structured data and content formatting can be picked up by AI engines within 2-4 weeks. Meaningful visibility gains — more brand mentions, higher citation rates — typically develop over 2-3 months as AI models re-index and update their training data.

No — GEO complements traditional SEO. Strong technical SEO, quality content, and domain authority remain foundational. GEO adds a layer of optimization specifically for how AI models discover, interpret, and cite your content. We recommend maintaining both strategies.

We track AI visibility scores across each engine, brand mention frequency in AI responses, citation rates, click-through from AI-generated results, and competitive positioning. Monthly reports show progress against your baseline with actionable recommendations.

See It in Action

Real-world examples of how businesses use this service to drive results.

View all use cases
Marketing

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Marketing

AI Ad Creative Generation and A/B Testing at Scale

Generative AI can produce 10x more ad creative variations from a single brief, enabling rapid testing that finds winning combinations faster. Here is how small businesses can compete with enterprise ad budgets.

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Marketing

AI Competitor Intelligence and Market Monitoring

AI agents can monitor competitor websites, social media, ads, and reviews around the clock, reducing competitive research time by 70-80%. Here is how small businesses can gain enterprise-level market intelligence.

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Restaurants & Hospitality

AI Review Management and Guest Discovery for Restaurants

Online reviews make or break restaurants, but managing them across platforms is a time sink. AI aggregates reviews, performs sentiment analysis, drafts personalized responses, and optimizes for AI-led discovery — saving owners 3-5 hours weekly.

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Productivity

AI Video Communication and Training at Scale: Produce Professional Content in Minutes, Not Months

AI avatar platforms turn scripts into polished training and marketing videos in under 20 minutes — with instant translation to 140+ languages. Canadian businesses can finally produce bilingual content at near-zero marginal cost.

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Professional Services

AI RFP and Proposal Response for Consulting Firms: Submit 3x More Proposals in Half the Time

Consulting firms lose winnable contracts because RFP responses take too long to produce. AI-powered proposal automation parses requirements, generates compliant drafts, and cuts response times by 30-40%.

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Ready to Get Started with Generative Engine Optimization?

Book a free consultation to discuss your needs and see how we can help.